WHY THE BRAND IS SO IMPORTANT?
A Powerful Brand is what stays in people’s Hearts and Minds. It is what makes people want to come back to you. It is what reminds your clients where to go when they need products and services like yours. It is what makes your marketing ROI better over time!
Up-to-80% More Leads
People are more inclined to consider brands that “speak their language”! (In other words – increased Leads Generation)
Up-to-45% More Closed Sales
People are considerably more willing to buy from brands they are aware of, and like
HUGE improvement of ROI from Marketing
People pay more attention when they recognize a brand they like in an advertisement
Better Brand = Higher Pricing
Strong brands are able to set higher prices because of fans trust, like and want them
Recruit Easier & Keep the Team More Effectively
Effective recruitment and a happy workforce are directly connected to the company’s reputation and desirable brand
Easier Expansion with New Products and in New Markets
The word that popular brand is coming, spreads fast. Testing a popular brand is tempting…
BRAND SERVICES
BRAND SHAPING / CREATION
- Target audience core values analysis
- Key stakeholders core values analysis
- Creating / Re-shaping the Brand According to Target audience, Key Stakeholders, Business & Marketing Goals
- Shaping the Vision – What would the world look like, after the brand reshape it
- The Mission – what the Brand is aiming to achieve
- The Purpose – The core reason why the brand exists
- Creating / Shaping the Identity of the brand (Visual, Vocal, Linguistic, Behavioral )
STAKEHOLDERS EXPERIENCE WITH THE BRAND
- Mapping all key touchpoints of all stakeholders with the Brand (Future employees, current employees, potential clients, current clients, the board of directors, leadership and management, partners, etc.)
- Creating strategical experiences for all touchpoints with the Brand
BRAND EXECUTION PLANNING
- Brand Adaptation for Every Marketing Channel
- Timings and Consistency Planning
- Frequency and Reach Planning
An Outside Perspective, Clarity and Structure to your BRAND’s Strategy, Planning and Execution!
WHO IS IT FOR?
WHAT TYPES OF COMPANIES BENEFIT THE MOST FROM OUR SERVICES:
COMPANIES WITH GOOD PRODUCT...
Building a brand makes sense only if you have a good-quality product or service, in which you honestly believe in!
...BUT SUFFERING MEDIOCRE BUSINESS RESULTS
If you spend money, time and effort, but for some reason you are not happy with the results.
It is a proven fact – companies that take the time, attention and resources for external consultancy show better chance of success. Better financial and market performance and position themselves as more attractive to clients, employees, partners and investors!
LETS TALK:
niki@salesfixer.com | +359 883 321 247