Growth happens in the intersection of Brand, Culture & Talent!
THE PROBLEM: Marketing and sales are broken! People hate being sold to, manipulated into buying stuff, and misled into useless purchases. People hate even more so all the advertising noise that is spilled over them from everywhere.
THE SOLUTION: We are an organizational development agency with a focus on helping companies to deliver valuable experiences for their key stakeholders in every single touch-point with the organization.
HOW: By consulting them in Brand Management, Organizational Culture, and Talent Identification and Development…
WHY: Because the Brand is how Businesses get in people’s Hearts and Minds, but People are who represent the Brand to the World, and Combining those two in a Healthy Organizational Culture leads to Business Growth!
THE RESULT: More Sales, Greater mROI, better Consumer Retention, better Employee Engagement, Satisfaction and Motivation, Happier Investors, Consistent Growth!
SERVICES
CULTURE ANALYSIS & DEVELOPMENT
- Organizational Culture Analysis
- Identifying the Company’s Values
- Identification of Cultural Problems & Opportunities
- Identifying Potential Development Areas
- Shaping a Culture Development Strategy via: Alignment of Organizational Identity (Culture) and Reputation (Brand); Leadership Development; Identification and implementation of artifacts (real and virtual) emphasizing the organizational culture.
BRAND MANAGEMENT STRATEGY
- Organizational Values Analysis
- Creating / Shaping Brand’s Identity (Mission, Vision, Goals, and Values)
- Mapping all the stakeholders’ touchpoints with the brand throughout their journey with the organization.
- Shaping emotional experiences for all touchpoints with all audiences
- Planning for Brand Execution via all strategical mediums (Incl. Employer Branding, Team Branding, Advertising branding etc.)
TALENT (TEAM)
- Organizational Design
- Short, Medium & Long-Term People Strategy
- Key positions development
- Identifying needed Key Competencies
- Planning the Employee Journey
- Talent Assessment
- Key Employees Personnel Development Strategy
- Leadership Analysis & Development
- Succession Planning
Culture is the organizational identity, or what employees are saying about the organization… The brand on the other hand is the organizational reputation, or what everyone else is saying about the organization… Identity is important for organizational health… reputation is important for commercial success!
ADDITIONAL SERVICES
PERSONAL & ORGANIZATIONAL ASSESSMENTS
- Overall Employment Suitability
- Managerial Position Suitability
- High Employee Potential
- Contra-Productive Behaviours
- Engagement, Satisfaction, and Motivation
- Emotional Intelligence (EQ)
- Consumers Values
- 360 Degree Feedback
- Team Analysis
- Culture Analysis
- Leadership Analysis
ORGANIZATIONAL DEVELOPMENT FOR STARTUPS
- Identifying and Articulating key Problems/Needs/Opportunities that the company addresses
- Identifying the Company’s Mission, Vision, and Goals
- Identifying Key Competitive Advantages and Differentiators
- Identifying Core Target Audiences
- Outlining Long-term Business Goals
- Translating Business Goals into Marketing Ones (Aligning Marketing Strategy with the Business Goals)
- Shaping the Short, Medium, and Long-term Marketing Strategy
BUSINESS DIGITALIZATION & DIGITAL POSITIONING
- Strategy for the entire Digital Presence of the Business
- Websites, Mobile apps, Custom Platforms and Online Shops Software Development
- Digital Marketing Strategy
- Third-party relationship management for marketing purposes